Customer feedback
“Our customers used to bounce when they couldn't find the right product. Now they just ask the assistant — it explains options, suggests alternatives, and keeps people shopping.”
novasearch customer
MurellosAI shopping assistant
Give every shopper a sales associate.
Shoppers ask questions that search can't answer:
“Will this fit a MacBook Pro?”
“What's similar but waterproof?”
“Which one lasts longer?”
Answers that actually lead shoppers to the right product.
Shopping Assistant
Online · knows your catalog
Hi! Ask me about any product — specs, sizing, alternatives, you name it.
Ask about any product...
Assistant ready on your store
Trusted by modern stores
FashionFurnitureElectronics
Helping shoppers across fashion, furniture and electronics.
The Problem
Shoppers have questions. Search bars can't answer them.
Product pages and keyword search only go so far. Shoppers want to know if something fits their needs, how it compares, and what else you carry — but most stores leave them guessing. When they can't get answers, they leave.
Customer feedback
“Shoppers should not have to dig through every page to understand what fits. A guided assistant makes product discovery feel faster, clearer, and closer to a real store conversation.”
novasearch customer
Optimal NativeThe Solution
Your catalog becomes your best salesperson.
Novasearch embeds an AI shopping assistant into your store. It reads your product database, understands natural language, and guides every shopper like a dedicated sales associate — available 24/7 on any platform.
Answers product questions instantly.
Answer questions about specs, sizing, compatibility, and features without making shoppers search through product pages.
Smart Alternatives
When the first pick isn't right, the assistant suggests similar products that better match intent.
Catalog-aware answers
Indexes titles, descriptions, specs, and images so every recommendation is grounded in your data.
Any Store, Any Platform
Connect via API to WooCommerce, custom storefronts, marketplaces — no vendor lock-in.
Shoppers ask naturally.
"Do you have a lighter version in blue?" — shoppers talk normally, the assistant understands.
Always On
The assistant keeps helping while shoppers browse, compare, and decide — no waiting for support.
Generic AI vs Novasearch
Generic AI
Novasearch
Doesn't know inventory
Knows inventory
Generic answers
Uses your catalog
Recommends anything
Recommends your products
Hallucinates
Grounded in product data
The Method
How the Assistant Works
Like giving every visitor their own personal shopper.
01
Connect Your Catalog
Sync your product database — titles, specs, images, inventory.
02
Shoppers Start a Chat
A friendly assistant appears on your store, ready to help.
03
AI Searches & Reasons
Understands the question, queries your catalog, compares options.
04
Answers & Suggests
Delivers product details, alternatives, and clear recommendations.
Assistant in Action
Reading the question
Analyzing intent
Searching catalog
Suggesting alternatives
Keeping shopper engaged...
Assistant explains options while searching
Your Catalog0/6 scanned
Answer delivered with recommended alternatives!
Platform Agnostic
Integrates with your stack.
Connect in minutes via API. Works with Shopify, WooCommerce, BigCommerce, custom storefronts, headless commerce, and any platform with a product feed.
Get StartedCustom API
BigCommerce
WooCommerce
WordPress
Magento
Webflow
Squarespace
Headless Commerce
Shopify